The majority of you might be well-versed in famous creative designers of men’s fashion and fashion accessories which include Pierre Cardin, Christian Dior, and Yves Saint Laurent, who in the seventies and 80s prominently showcased their particular trademarks on the tip of their designer men’s ties. This was implemented to bring focus on the actual designer label and also provide a exclusive look and feel to the tie. But did you know logo neckties was the brainchild of a woman by the name of Countess Mara?
The CM Logo comes into the world
Born as Lucille Mara de Vescovi in Rome in 1893, Countess Mara went on to grow into the most well-known necktie designers of her time period. She developed a number of novel advertising and marketing alternatives that vaulted her neck ties to global recognition by 1938. The very first thing she did was modify her identify. Despite the fact that Lucilla herself was certainly no countess, she named her neck ties Countess Mara and integrated her trademarked brand as well as the CM logo with the open crown to give them snob allure. It did the trick.
As part of their book “Fit To Be Tied: Vintage Neck ties from the Forties and Early 50′s”, writers Rod Dyer and Ron Spark note that Countess Mara produced “exclusive ties”, producing only fifteen dozen of each theme. She plainly showcased her distinct CM emblem by including it as part of the screen printed neck tie pattern, and requested a large price tag. This approach genuinely attracted the style snobs. Mara’s trademarked ties were such an instant financial success that many other necktie designers cloned her enterprize model and also employed designers to mimic the artistry seen in her ties.
Logo Ties With Novelty Themes
Countess Mara adored nature despite the fact that she incorporated fantastical ideas to boot. Themes include things like flowers, ferns, insects, butterflies, dragonflies, geese, camels, deer, foxes, owls, zebras, giraffes, race horses, species of fish, sea urchins, to name only a few. Her novelty neckties are generally brimming with representations and also unusual subjects such as astrological signs, Egyptian hieroglyphs, safety pins, weapons, playing cards, key rings and ripped love letters. Lady Godiva, mermaids, magicians, the Devil have also graced the more odd retro Countess Mara designer men’s neck ties even though it was easy enough to seek out more mundane and less dangerous subject material such as hunting scenes and golfing designs.
Countess Mara may very well have been the first one to introduce novelty subjects to ties. She is famously quoted as having mentioned, “Tell a man you like his necktie and you will see his personality unfold like a flower”. Her uncommon created motifs gave consumers every reason to notice and be noticed. Encouraging responses would likely have been a commonplace occurrence and most definitely treasured by the owner of the necktie!
Modern day Countess Mara neckties
At some point the CM logo with a likeness of a crown above it ceased to be imprinted onto and contained as part of the design, alternatively finding its ultimate resting place near to the tip of the necktie. The majority of all of the later Countess Mara mens neckties are machine sewn with thread complementary to the colour tones of the tie.
Some individuals consider Countess Mara neck ties tacky due to the conspicuously viewable logo and won’t wear the neckties for that reason. Don’t fear: neck ties designed in the 90′s and today do not show the logo although they no longer present unique novelty motifs either.
